The ABC's of Public Speaking
8 Nov 2003
The ABC’s of Public Speaking
Peter Colwell ©2003
APPEARANCE
- First impressions count.
- Dress appropriately for the occasion.
- Your competence is judged before you even open your mouth.
BODY LANGUAGE
- Eye contact establishes a connection.
- Smiling puts the audience at ease.
- Good posture gives an air of confidence.
CLARITY
- Use easy-to-understand language.
- Know what message you want to share.
- Don’t speak over people’s heads.
DELIVERY
- Dramatize your ideas for maximum impact.
- Be yourself. Speak in a conversational style.
- Project your voice based on the size of the audience.
ENTHUSIASM
- Your attitude is contagious.
- You must be interested in your subject.
- Little recognized “secret of success.”
FOCUS ON YOUR MESSAGE
- Establish a theme or a main point.
- Mention your main point at least three times.
- Try not to drift from your point.
GESTURES
- Appropriate gestures will animate your presentation.
- Illustrate your ideas with your hands.
- Use gestures only when making a point.
HUMOR
- Remember: people want to be entertained.
- Tell stories with unexpected twists.
- Try to sprinkle humor in every talk.
IMAGINATION
- Use your creativity and uniqueness in preparing your presentations.
- Ask yourself: “How can my presentation stand out from the crowd?”
- Albert Einstein was right – “Imagination is more important than knowledge.”
JUSTIFICATION
- Support your ideas with concrete facts, anecdotes and illustrations.
- Give reasons to back up your viewpoints.
- Be prepared to defend your ideas.
KNOWLEDGE
- Research + Rehearsal = Relaxation
- Internalize your presentation – make it part of you.
- Speak about what you know and what you do well.
LAUGHTER
- Quickest way to win over an audience.
- Appeal to people’s humanity and self-interest.
- Breaks the tension.
MAKE ONE POINT AT A TIME
- Make a point.
- Drive it home.
- Make another point.
- Drive it home.
NARRATE YOUR TALKS
- Share a personal story.
- Let the audience relive the experience with you.
- Alternate from first to third person.
ORGANIZATION
- Opening: Quote, story, or command
- Body: Three to five main points
- Conclusion: Make it memorable
PAUSE
- Use silent transitions from one point to another.
- Let the audience absorb what you just said.
- Add value and dramatic appeal to your speech.
QUALITY TOPICS
- Choose a topic that is significant to you.
- Make sure your audience can relate to your topic.
- Tailor your message to each individual audience.
REHEARSE MATERIAL
- Preparation and practice are essential.
- Reduce your dependency on notes.
- Visualize yourself performing at peak levels.
SELL YOURSELF AND YOUR MESSAGE
- Show the audience how they can benefit from your message.
- Believe in the value of your message.
- To be convincing, you have to be convinced.
TELL STORIES
- Share anecdotes from personal experiences.
- Borrow inspirational stories about other people.
- Don’t just recite facts and stats; tell a story.
UNDERSTAND AUDIENCE’S NEEDS
- Know your audience.
- What issues are important to them?
- What are this group’s objectives?
VARY YOUR APPROACH
- Try new techniques.
- Add new stories.
- Remove parts of your speech that are no longer relevant.
WATCH AUDIENCE’S REACTION
- Observe what works and what doesn’t.
- Tape record and/or videotape your speech.
- Get feedback from audience.
X-EMPLIFY GREATNESS
- Be an example of honesty and integrity.
- Speak from your heart.
- Make your presentations dynamic.
YESTERDAY IS HISTORY
- You are only as good as your last speech.
- Keep developing your skills.
- Stretch your comfort zone.
ZONE IN ON YOUR AUDIENCE
- What do you have that the audience needs?
- Why were you asked to speak to this group?
- It’s not about you – it’s about what you can give.
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