SPELL SUCCESS IN YOUR LIFE>
"SPELL SUCCESS" E-ZINE - EXPECT THE BEST

Spell SUCCESS E-Zine, © 2004, Motivational Magic 
by Peter Colwell 
 
ISSUE 3 
 
March 8, 2004 
 
 
QUOTE OF THE MONTH: 
 
"I will not just live my life. I will not just spend my 
life. I will invest my life." 
HELEN KELLER 
 
*********************************** 
 
YOU GET WHAT YOU EXPECT 
 
Purple and white balloons filled the air. The Boston 
University Stadium was packed with proud parents (including 
mine) who were eager to watch their children graduate from 
one of the finest high schools in the country – Boston 
Latin School, home to many distinguished scholars and 
statesmen throughout the years, including Benjamin 
Franklin, Samuel Adams, Leonard Bernstein, and Joseph P. 
Kennedy, father of the late President John F. Kennedy. 
 
Expectation also filled the air – the expectation of things 
to come, dreams to be achieved, and possibilities to be 
realized. It was a moment I will never forget – a moment 
filled with tremendous relief and anticipation. 
 
As I approached the stage, I could see my Headmaster on the 
far end of the platform, shaking hands with the new 
graduates. I walked over to the middle of the stage, 
proudly received my diploma, and then waited in line to 
shake my Headmaster’s hand. I remember him having a very 
daunting presence; an air of confidence and sternness all 
at once. I watched him receive the graduates ahead of me 
with a firm handshake and a hearty "Congratulations!" 
 
To each person ahead of me, he replied with a single-word 
response: "Congratulations!" Expecting the same response, I 
extended my hand, and he placed my hand between his, and 
said, "Peter, we expect great things from you!" "Thank 
you," I replied. As I walked off the stage, I felt as 
though I had been entrusted with the responsibility of 
doing something great with my life, whatever that may be. 
 
Looking back on that moment, I realize that I had taken 
those words to heart, and have come to expect great things 
from myself. As you know, we ultimately become what we 
expect to become. The path may involve detours, setbacks, 
and roadblocks, but if we adopt the advice of former 
British Prime Minister Winston Churchill, we will "never, 
never, never, never, never, never, never give up!" 
 
 
BE PERSONALLY AND PUBLICLY ACCOUNTABLE 
 
One evening, on my way to a speaking engagement in downtown 
Washington, D.C., I left work in the hopes of beating 
"rush-hour traffic." I stepped off the elevator and into 
the parking garage. After doing a quick scan of the area, I 
was unable to locate my car. A more careful glance produced 
the same result. Finally, after circling the floor twice 
and checking the other parking levels, I knew that I was 
either losing my mind or, more likely, someone had stolen 
my car. 
 
As it turned out, I was wrong on both accounts. I was still 
relatively sane, and my car had not been stolen. Instead, 
it had been towed away since I had inadvertently parked it 
in front of a reserved spot, which was not clearly marked. 
 
After tracking down the towing company, I was informed that 
I would have to wait at least two hours until the car could 
be returned to me. On any other night, that would have been 
fine. I could have relaxed for a while and grabbed some 
dinner – but not this particular night! I had been invited 
by a woman I had never met – only by telephone - to be the 
guest speaker at a civic meeting. I had given my word that 
I would show up. In the speaking business, as in most any 
ethical business where people are involved, your word is 
everything. This lady had promoted my appearance heavily, 
and was counting on my presence that evening. 
 
Unfortunately, as the clock ticked on, I realized I was not 
going to be able to keep my commitment. I left a voice mail 
for the lady, knowing she probably would not receive it 
until the next morning, profusely apologizing for my 
misdeed. I could have blamed the towing company, or the 
gentleman who called the towing company, or just poor 
timing and circumstances, but I decided to take personal 
responsibility for the consequences of my actions, no 
matter how humiliating! 
 
The next morning, I placed a second phone call of apology 
to this meeting planner, but never received a return call. 
The following week, I was scheduled to be a breakfast 
keynote speaker. You’ll never guess who was in the 
audience! The meeting coordinator whose meeting I had 
missed the week before. 
 
I approached her and explained that I was truly sorry for 
missing her event and letting her down. She reluctantly 
accepted my apology, and explained that she had received a 
good deal of "heat" from people who had traveled from 
out-of-state expecting me to speak. To show my sincerity, I 
decided to take my apology a step further. After my 
introduction, and getting into the meat of my speech, I 
incorporated a public apology into my presentation. I 
explained in a lighthearted way the "comedy of errors" that 
caused me to miss my engagement the week before, and I 
singled her out of the crowd to give her a public apology. 
With my integrity intact, I could go on to give a 
crowd-pleasing speech without any qualms. I knew that I had 
done everything possible to make amends by holding myself 
accountable for the consequences of my actions! 
 
 
CLOSING THOUGHTS 
 
The results you achieve in life are largely determined by 
your expectations. You must EXPECT to be successful if you 
want to reach your goals. Expectation is more than just 
belief – expectation is a state of absolute conviction 
about your purpose! And remember to keep your integrity 
intact along the way by holding yourself accountable for 
your actions and your attitude! 
 
I will leave you with the following questions to ponder. 
Write them down in a notebook and leave plenty of room to 
answer them in detail. 
 
 
What milestones do I expect to achieve in my career? 
 
 
What kind of person do I expect to become in order to reach 
my goals? 
 
 
What kind of people do I expect to associate with? 
 
 
What kind of legacy do I expect to leave with my family and 
friends? 
 
 
See you next month! 
Peter 
 
 
Peter Colwell motivates others to motivate themselves! 
Peter is an accomplished speaker and author of Spell 
SUCCESS in Your Life, a popular motivational book that has 
been published in six languages worldwide. Peter delivers 
keynote speeches, seminars, and workshops to corporations, 
associations, and nonprofit groups. Peter can be reached at 
peter@petercolwell.com or 301-540-9040. For more details 
about his book and speeches, visit 
http://www.PeterColwell.com.